Ready to Boost Your Etsy Sales? Learn the Formula Top Sellers Use!
After countless hours of deep research, we've cracked the code on what makes buyers choose those listings over others.
What's Inside The Playbook
We spent hours researching top converting listings to uncover what the key elements were that made people buy these more than others.
So, we hand picked 25 of the top listings and put together what we now call “The Conversion Maximizer Playbook”.
This will allow you to improve your listings from what works and not guessing so you can ultimately increase your own sales conversions.
Inside The Playbook You'll see….
☑️ 1. The TITLE structures that work to target the exact search results and show up on page 1. (*Page 6 there’s a great example)
☑️ 2. What type of images are being used to stop the scroll and get the click out of hundreds of search results. (*Page 4 there’s a great example)
☑️ 3. How using video for certain products can help grab attention and get people to notice your product. (*Examples in the bonus video included.)
☑️ 3. What format works best for product descriptions that help convert a shopper into a buyer. (* Page 52 there’s a great example)
☑️ 4. How top sellers are using tags to increase their visibility with specific keywords. (*Page 23 there's a great example)
☑️ 5. The creative way to use image slots to answer specific questions that help lead to the sale. (*Page 19 there’s a great example)
☑️ 6. How using specific sale percentages and durations can increase sales conversions. (*Page 15 there’s a great example)
☑️ 7. How these top sellers are getting Etsy to recommend their other products inside the listing. (*Page 60 there’s a great example)
Plus, we uncover so many other factors and elements by analyzing these top 25 high converting Etsy listings.
This playbook is one that we created for ourselves, but now we're sharing it to help others (you) increase you own sales conversions.
What's Included?
You will receive immediate access to...
1. The Full 80 Page "Etsy Conversion Maximizer Playbook" Download
2. The Video Conversion Deep Dive - 41 minute video (showing how to use the book to help increase your own conversions)
3. The 10 Point Scorecard (Printable)
What Students Are Saying
Who Are Your Guides?
We’re Scott Voelker and Chris Shaffer, and we’ve spent years helping e-commerce brands, especially on Etsy, go from side hustle to thriving business.
From launching physical products to mastering Etsy’s algorithms, we’ve built successful brands that don’t just survive—they grow. Our expertise spans the full e-commerce landscape, and we’ve helped countless sellers turn their shops into consistent revenue machines.
But don’t be fooled by our laid-back approach—our results speak for themselves. We’ve scaled multiple e-commerce businesses to 7 figures, all while keeping things simple and manageable, whether from a home office or a cozy coffee shop.
We’re here to show you how to build an e-commerce brand you love, attract loyal customers, and make it big on platforms like Etsy—all without the grind or burnout.
Have a Question?
This playbook is perfect for Etsy sellers at any stage—whether you're just starting or looking to optimize your current listings to increase conversions.
No prior SEO experience is necessary! This guide and video included will show you what elements are necessary to increase any listing conversions.
You’ll learn how to optimize your Etsy listings for search visibility and sales by comparing to other high converting listings.
The video is about 41 minutes long to be exact and it will walk you through examples from the playbook and how to apply certain conversion elements to your own listings.
Yes, the conversion elements are designed to work across all Etsy niches, from handmade goods to vintage items and beyond.
There's never any guarantee , but results vary depending on how quickly you implement the strategies and how much demand your products have currently. But many sellers start seeing improvements in their conversions within a few weeks of applying the techniques.
